Manx, Mansier, Mirdle, Bro?

OK, gentlemen readers – this issue has finally reached critical mass: Shapewear for men is the new reality. With more and more articles in the popular press covering this topic, I believe we can decisively say this category of “squeeze, tuck and hide it” underwear is here to stay.

What does this mean? Just as women have come to depend on products like Spanx to contain, smooth out, and stop the jiggling of excess flesh, you too now have a variety of sausage casing-like products to keep you looking young and svelte!Think Cosmo Kramers "Bro" concept was far-fetched?

Along with Spanx, Sculptees, and Equmen, there are no fewer than 12 companies marketing the slimming undergarments to both beer-drinking 40-somethings as well as body conscious younger dudes! And while some brave individuals are buying in person, the majority of purchases are online.

Benefits include:

• Smoothed out love handles.
• Slimmer waist.
• Redefined chest and no nipple show-through.
• Improved posture – potentially easing back pain.

When would you consider such a thing? Well, how about everyday? Can’t bring yourself to go there? What about those occasions when it really, really matters how you look – like an interview? Or a special event where many pictures will be taken? Because it’s hard to suck in the gut for more than a few minutes at a time, shapeware can really help make a good impression.
Women love Spanx – maybe it’s time men start to understand why! Worried about comments from the guys? Just tell 'em it's for back pain!
Words of caution: New girlfriends may be put off by false advertising. Reality bites back when you get naked!
Read more from the New York Times about this trend.